PropellerAds Expands to China with Localized Platform
PropellerAds, one of the world’s largest multisource advertising platforms, has officially launched its localized platform for the Chinese market, signaling a major milestone in the company’s Asia expansion strategy. The launch includes a fully translated Chinese-language website, a dedicated native-speaking support team, and an official WeChat channel for regional updates and insights.
The move reflects PropellerAds’ continued investment in East Asia and its commitment to meeting the growing demand for advanced digital advertising solutions across gaming, e-commerce, and emerging tech sectors.
A New Era for PropellerAds in China
According to the company, the new Chinese platform will allow advertisers and partners to access PropellerAds’ global suite of performance tools with full language support and region-specific resources. The platform’s WeChat channel will provide ongoing updates, tutorials, and direct communication with the PropellerAds China team.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally,” said Matvey Shmidt, Sales Director at PropellerAds. “For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
With over 15 billion daily ad impressions across more than 195 GEOs, PropellerAds is known for its data-driven approach and scalable ad solutions. The company’s advanced targeting and optimization tools have supported thousands of advertisers in industries like gaming, fintech, and online retail.
Bridging Global and Local Advertising Markets
The localized launch is designed to close the gap between China’s rapidly evolving advertising landscape and global markets. PropellerAds’ tools give Chinese advertisers access to international audiences through formats that prioritize both reach and engagement.
The company’s platform supports a variety of high-performance ad types, including Popunder, Push Notifications, In-Page Push, Telegram Mini Apps, and Survey Exit formats. Each is optimized for precision targeting and campaign scalability, enabling marketers to reach users across multiple ecosystems.
This diversification also reflects PropellerAds’ strategy to move beyond traditional web ads and into dynamic, cross-channel advertising environments — a direction that aligns with China’s increasingly mobile-first digital ecosystem.
Building Relationships Across Asia’s Digital Hubs
PropellerAds has already established a strong presence in the region. The team recently participated in China Joy, one of Asia’s most prominent gaming and digital entertainment expos, and Global Traffic Conference (GTC) in Shenzhen.
Next up, the company will appear at GTC Shanghai on November 5–6, where attendees can meet the PropellerAds team in person at stand B69.
“This launch reaffirms PropellerAds as a global leader in digital advertising,” Shmidt added. “We’re offering scalable solutions and localized support to help businesses grow across borders. And this is just the beginning — we have several major announcements planned for the region soon.”
Why This Matters
China represents one of the largest and fastest-growing digital markets in the world. For international advertisers, it’s a high-potential but challenging space that requires local expertise, language fluency, and cultural understanding.
By combining its international infrastructure with a localized approach, PropellerAds positions itself as a bridge between Chinese advertisers and global audiences. The move also supports global brands seeking to reach Chinese-speaking users through culturally aligned campaigns.
The company’s WeChat launch further shows its intent to build long-term relationships with regional partners — a key step toward becoming a more integrated player in Asia’s digital marketing ecosystem.
A Global Platform with Local Vision
Founded in 2011, PropellerAds began as a pioneer in Popunder advertising before expanding into display, push, and social formats. Today, it’s recognized for its AI-driven ad-serving systems that analyze billions of daily interactions to deliver relevant, high-converting placements for advertisers and agencies.
With its entrance into the Chinese market, PropellerAds reinforces its vision of accessible, global advertising supported by local expertise. For Chinese-speaking marketers and publishers, this expansion opens new doors to global visibility and revenue potential.
Advertisers interested in learning more or connecting with the team can visit propellerads.com or follow the company on WeChat for updates in Mandarin.
About PropellerAds
PropellerAds is a multisource advertising platform offering access to unique traffic sources and AI-powered optimization tools for media buyers, agencies, brands, and affiliate marketers. The company operates across 195 GEOs with a network delivering 15 billion daily ad impressions and supports multiple ad formats, including Push Notifications, In-Page Push, Popunder, and Telegram Mini Apps.