AFEELA: Sony Honda Mobility Unveils Smart Mobility Experience at CES® 2023
In a groundbreaking announcement at CES® 2023 on January 5, Sony Honda Mobility Inc. (SHM) introduced its revolutionary new brand "AFEELA." This cutting-edge smart mobility solution redefines the relationship between people and transportation. AFEELA combines advanced technology and passion to create a new era of mobility, offering a seamless integration of real and virtual worlds. Let's delve into the exciting features and innovations behind AFEELA's prototype and its vision for the future of transportation.
Introducing AFEELA: The Heart of Mobility
AFEELA represents "FEEL," the central essence of the mobility experience. It embodies an interactive relationship, where intelligent mobility perceives and "FEELs" people and society using sensing and network IT technologies. AFEELA aims to lead people toward an open, pleasant, and exciting mobility lifestyle, revolutionizing the concept of transportation as a Mobility Tech Company.
The AFEELA Prototype: A Visionary Design
The AFEELA prototype's exterior features a captivating "Media Bar" that communicates with surrounding individuals through light, enabling interactive engagement between mobility and people. The interior, characterized by a gentle rounded tone, provides a comfortable and distraction-free cocoon for occupants. The design emphasizes essential values and refines them into a sleek and powerful concept.
Innovative Features: Autonomy, Augmentation, and Affinity
1. Autonomy: AFEELA envisions a pleasant mobility space founded on safety and security technologies. The prototype is equipped with 45 cameras and sensors inside and outside the vehicle, utilizing Qualcomm Snapdragon Digital Chassis for 800 TOPS of computing power, enabling Level 3 automated drive and Level 2+ driver assistance for various driving conditions.
2. Augmentation: AFEELA plans to provide a personalized in-car experience through cloud-service connectivity, transcending traditional driving entertainment. By integrating real and virtual worlds, AFEELA aims to explore new entertainment possibilities through digital innovations, such as the metaverse and has already started collaborating with Epic Games to achieve this vision.
3. Affinity: SHM intends to build an open community involving customers, automotive industry partners, leading players in other industries, and the creative community. This collaboration will foster new mobility, entertainment, and services, with continuous software updates delivered via the 5G network.
Gaming in Motion: The AFEELA-PlayStation Integration
For gamers, the AFEELA prototype offers an innovative feature: seamless integration with Sony's PS Remote Play system. Owners with a PlayStation console can enjoy playing PS games in the car, making long journeys entertaining. Using 5G connectivity, AFEELA ensures a smooth gaming experience, providing a glimpse of gaming's future within transportation.
Pre-orders and Availability
After the successful unveiling of the AFEELA prototype, SHM plans to commence pre-orders for the production model in the first half of 2025. Sales are expected by the end of 2025, with delivery slated to begin in spring 2026 in North America. AFEELA's futuristic vision, advanced features, and passion for innovation are set to redefine the future of smart mobility.
AFEELA, the latest brand by Sony Honda Mobility Inc., has redefined the future of smart mobility with its revolutionary prototype. Through seamless integration of real and virtual worlds, intuitive navigation, and a futuristic design, AFEELA aims to create a unique mobility lifestyle. With pre-orders set to begin in 2025, transportation enthusiasts eagerly anticipate the realization of AFEELA's vision—a future where mobility transcends conventional boundaries and takes on a whole new dimension of intelligent, captivating experiences.