Activision Blizzard had a terrible, horrible, no good, very bad 2018 despite reporting record profits. Sadly, 2019 is not shaping up to be better. Almost every move Activision Blizzard made in 2018 was a misstep. To sum up the damage:

• BlizzCon 2018, reveals a beloved franchise, Diablo is going mobile with Diablo: Immortal, causing outrage and a petition signed by 45,000 to cancel the project

• August 2018, released latest World of Warcraft expansion, Battle for Azeroth, widely held as a step backwards from Legion.

What does this mean for Blizzard’s falling numbers?

On December 31, 2018, Activision Blizzard announced that Chief Financial Officer, Spencer Neumann had been placed on paid leave and intended to terminate his contract if he could not demonstrate why he should keep his job. Although Activision Blizzard says Neumann’s termination had nothing to do with falling declining share value, he was replaced with Activision Blizzard veteran Dennis Durkin.